Launched in February 2014 by Sarah Jessica Parker and George Malkemus III, the SJP Collection is a growing fashion label based in NYC. The collection was built upon three main pillars: delivering quality, using color as a neutral, and giving the single sole a new heartbeat.

Each shoe in the collection is handcrafted in Italy by a third generation Tuscan shoemaker; a luxury shoe offered at a fair price point. The collection is comprised of classic, timeless silhouettes meant to fit into a woman's life for many years to come.