Spring  /  Summer  Fashion


West Edmonton Mall is owned and operated by Edmontonians who love their city. Over the past 38 years, WEM has become an iconic destination that Edmonton is known for around the world. Forever Edmonton celebrates the city that we’re proud to call home and the people who continue to make it great.

Shot on location at West Edmonton Mall, Fantasyland Hotel, and the Foundry Room, our Spring/Summer campaign takes us from the rooftop to the basement and everywhere in between, highlighting the season’s top trends and the environments that inspire them.


Photographer: Greg Swales

Hair: EvelineCharles

Makeup: MAC Cosmetics

Models: Emi Kinoshita, Alexa Jones & Christian Hogue

Producer: Sarah Ward

Styling: Ken Christensen & Kirstie Purdy