Spring & Summer Fashion


West Edmonton Mall is owned and operated by Edmontonians who love their city. Over the past 36 years, WEM has become an iconic destination that Edmonton is known for around the world. Forever Edmonton celebrates the city that we’re proud to call home and the people who continue to make it great.

Our Spring/Summer campaign highlights a selection of local talent, original art, and distinct locations that are unique to Edmonton and make the city so special to residents and visitors alike. By bringing these components together, we are proud to embody what it means to be Forever Edmonton.