Fall/Winter  Fashion


West Edmonton Mall is owned and operated by Edmontonians who love their city. Over the past 37 years, WEM has become an iconic destination that Edmonton is known for around the world. Forever Edmonton celebrates the city that we’re proud to call home and the people who continue to make it great.

Our Fall/Winter campaign highlights Danielle Knudson, a Red Deer native, and Lance Parker, a former FC Edmonton player, in a selection of distinct locations that are unique to Edmonton and make the city special to residents and visitors alike. By bringing these components together, we are proud to embody what it means to be Forever Edmonton.


Hair: EvelineCharles

Makeup: MAC Cosmetics

Photographer: Greg Swales