Fall / Winter
West Edmonton Mall is owned and operated by Edmontonians who love their city. Our Fall/Winter Campaign highlights a selection of Edmonton’s unique locations and experiences that makes the city so special to residents and visitors alike.
Featuring local model and proud Edmontonian, Heather Hockley
The High Level Bridge Street Car provides an iconic view of the Edmonton River Valley like no other. Riding on refurbished streetcars recovered from locations all over the world, passengers are taken back in time as they experience the same historic streetcar route that serviced Edmontonians from 1913 to 1951.
Ritchie Market is home to a collective of locally owned and operated businesses, serving as a community hub for the Ritchie neighborhood and its residents, along with those who travel from all over Edmonton to experience the unique development.
The North Saskatchewan River Valley runs through the heart of Edmonton, comprising one of the largest areas of connected urban parkland in all of North America and earning Edmonton the nickname of River City. Rarely seen unoccupied regardless of sun, rain, or snow, the River Valley is home to over 100km of trail systems, connecting Edmontonians to numerous municipal parks and public facilities throughout the city.
With dropping temperatures comes the rise of new trends. Neutral metallics add anchoring dimension to any look, with leathers, tweeds, and faux furs creating elevated textural elements. Pops of warm jewel tones compliment classic silhouettes, while unexpected accessories are utilized to create visual interest through varying colours, proportions and placements.
Boots remain the footwear of choice to carry Edmontonians through the falling leaves and snow in a variety of different textures and colours, uniting utility with style. In juxtaposition to the changing seasons, winter florals serve as a nod to warmer times, while vintage inspiration is present through Victorian-inspired rising necklines and embroidered elements. Layer up with your favourite trends to take on the season in style.
Retailers featured in our Lookbook.