Fall / Winter

’17 Lookbook

West Edmonton Mall is owned and operated by Edmontonians who love their city. Our Fall/Winter Campaign highlights a selection of Edmonton’s unique locations and experiences that makes the city so special to residents and visitors alike.

Featuring local model and proud Edmontonian, Heather Hockley

The Locations

The High Level Bridge Street Car provides an iconic view of the Edmonton River Valley like no other. Riding on refurbished streetcars recovered from locations all over the world, passengers are taken back in time as they experience the same historic streetcar route that serviced Edmontonians from 1913 to 1951.

Ritchie Market is home to a collective of locally owned and operated businesses, serving as a community hub for the Ritchie neighborhood and its residents, along with those who travel from all over Edmonton to experience the unique development.

The North Saskatchewan River Valley runs through the heart of Edmonton, comprising one of the largest areas of connected urban parkland in all of North America and earning Edmonton the nickname of River City. Rarely seen unoccupied regardless of sun, rain, or snow, the River Valley is home to over 100km of trail systems, connecting Edmontonians to numerous municipal parks and public facilities throughout the city.






With dropping temperatures comes the rise of new trends. Neutral metallics add anchoring dimension to any look, with leathers, tweeds, and faux furs creating elevated textural elements. Pops of warm jewel tones compliment classic silhouettes, while unexpected accessories are utilized to create visual interest through varying colours, proportions and placements.




Boots remain the footwear of choice to carry Edmontonians through the falling leaves and snow in a variety of different textures and colours, uniting utility with style. In juxtaposition to the changing seasons, winter florals serve as a nod to warmer times, while vintage inspiration is present through Victorian-inspired rising necklines and embroidered elements. Layer up with your favourite trends to take on the season in style.


Retailers featured in our Lookbook.

Store - B3
Store - Caroline Neron
Store - Chapel Hats
Store - Coach
Store - Fleurs Flowers
Store - Designer Shoe Warehouse
Store - Frank + Oak
Store - Harry Rosen
Store - Hudson's Bay
Store - Le Chateau
Store - Browns
Store - Watch It!
Store - Opulence
Store - Simons
Store - Sol Sunglasses
Store - Stuart Weitzman
Store - Thomas Sabo
Store - Town Shoes
Store - Tumi
Store - Forever 21
Store - Zapato Sanchez
Store - The North Face
Store - Lole
Store - Ugg
Store - Sport Chek
Store - Jack & Jones
Store - Bolero Leather
Store - Dr. Martens
Store - Spareparts
Store - Mina's Bridal & Prom
Store - Michael Kors
Store - Michael Kors Mens
Store - Pandora
Store - Kate Spade New York
Store - EvelineCharles
Store - MAC Cosmetics